When one looks at how the media continues to communicate...

When one looks at how the media continues to communicate certain messages to the American public, it is remarkable how some trends have continued for decades. This is particularly true concerning images and graphics and the subtle messages that they carry in the world of print communications. The unfortunate reality is that the media is no different from many institutions in American society in that it has to sell products to the public in order to stay financially stable. As a means of doing so, the media provides audiences with images that often satisfy their desires and meet their expectations. Consequently, the inclusion of such stereotypes creates a vicious cycle as the audience continues to be exposed to such messages and†¦show more content†¦The country will always know about African-American basketball players who reside in coastal cities such as New York or Los Angeles, but the small town country boy will remain a mystery to the nation. Furthermore, the inclusion of the scantily clad cheerleaders on both covers suggests that it is the girls’ responsibility to keep their man’s physical talents top secret. As both Larry and Doug are positioned in a traditional masculine manner by having their brawny arms flexed around their hips, the cheerleaders surrounding them are bending down to show off their sexy and fit bodies. The message remains through the decades that in terms of our athletic heroes, it is the women’s job to serve the supporting role of serving in their best interests. As Potter explains, the media has remained just as influential as it ever has in terms of reaching a vast number of people. â€Å"People continue to spend more and more time with the media. Over the past three decades, every new survey of media use has shown that the average person is increasing exposure every year† (Potter 5). With such rampant exposure, the institution of the media has become only more powerful in its efforts to disseminate messages that perpetuate stereotypes and reinforce the audience’s previously held beliefs. Unfortunately, Sports Illustrated continues to perpetuate backwards stereotypes by issuing its very popular swimsuitShow MoreRelatedEating Disorders and the Media Essay1287 Words   |  6 PagesEating Disorders and the Media American writer Allen Ginsberg once said: Whoever controls the media-the images-controls the culture. Nothing could be truer, the media has always influenced fashion and body shape. But whats remarkable now is how much the media affects body image, and how willing and eager people are to mess with Mother Nature. 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